Privacy and cookies policy
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Last updated: 30th August 2025
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At ClearenceProducts.com, we’re working hard to serve our customers, communities, and planet a little better every day. To do this, we need to be able to offer you products and services that meet these goals. Looking after the data you share with us is a hugely important part of this. We want you to be confident that your data is safe and secure with us, and that you understand how we use it to offer you a better and more relevant shopping experience.
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Overview (Including what personal data is and why it's important)
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When you shop with us online or in-store, or communicate with us, we collect and create personal data about you.
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This policy does the following:
• sets out the different ways you interact with us and the types of personal data that we collect
• explains the reasons why we use the data we collect
• explains the rights and choices you have when it comes to your personal data (including your marketing and cookie preferences).
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What does ClearenceProducts.com know about me?
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ClearenceProducts.com will collect and create different types of data. These include the following broad types of data.
Aggregated data
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We try and remove personal data we don't need. If we remove enough personal data, it becomes anonymous. This means that you can't be identified.
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Financial and transactional data (purchase information, banking , and payment details)
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This is information about your bank account and payment card details, as well as information about your purchase of a product or service from us. This includes when, where, what, and how you purchased that product or service. It'll also include where we sent that product or service and any Clubcard points or other benefits collected as part of the transaction.
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User and interaction data (how you interact with products and services online )
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User data is information collected about you as a user of our stores, products, and services. This may include where you engage with ClearenceProducts.com Stores in a survey, or provide feedback on your shopping experience
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We'll also collect information about you that allows us to create a profile of you as a customer. This is to better judge what products and services to offer you. We explain this more in the section “To personalise your ClearenceProducts.com experience” below.
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Interaction data is information about how you interact with our products and services, namely what you click on and interact with on our sites and app, or products in-store. This includes data about the order and time you scan products when using our Scan as you Shop service.
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Marketing data
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This is information about your marketing preferences and your interaction with online marketing. For example, we can see when you open marketing emails from ClearanceProducts.com (you can opt out of marketing at any time by telling us). This also includes if you interact with adverts from ClearanceProducts.com while browsing the internet. This enables us to judge its effectiveness when we compare your interactions with what you've purchased.
Location data
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In some cases, our app might ask for your location information to better serve you with information about your local store. If we're collecting this data, we'll make you aware of this at the time.
Technical device data
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This is information about the device you use to access our sites and app. This could be information that identifies your device, its operating system, internet address, your sign-in data, browser and plug-ins, location, where you came to our site from, and where you go when you leave, as well as how often you visit. If you use our in-store WIFI, we'll collect information about where and when you accessed our network. This is done via the use of cookies, which is covered further down in this notice.
Special category data
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This is special information that the law says is more sensitive (sometimes it's referred to as 'sensitive personal data'), and it needs more protection. For ClearenceProducts.com Stores Limited, this is principally health information if you use our pharmacy services.
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If we collect sensitive personal data in our interactions with you (for example, if you're making a complaint to us), we'll clearly explain what we're doing and we'll only collect the data with your consent or another reason allowed by law, e.g. to prevent or detect crime or help safeguard vulnerable people.
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Why do you need to know this about me?
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We've carefully considered the reasons for collecting and/or creating this data. Here's a summary of when and why we believe it's appropriate.
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To make our services available to you
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This means that processing your personal data allows us to:
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1. Process your orders and refunds.
Why do we process your personal data in this way?
We need to process your personal data so that we can manage your customer accounts, provide you with the goods and services you want to buy, and help you with any orders and refunds you may ask for.
Why we're using this data (legal basis)
• Contractual necessity - at the time we collect it (purchase data, contact details, delivery/collection details)
• Legitimate interests - following fulfilment of your order
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We won't be able to provide you with your products or services if you don't provide us with this data.
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To manage and improve our day-to-day operations
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1. Help to develop and improve our product range, services (digital and physical), stores, information technology systems, know-how, and the way we communicate with you.
Why do we process your personal data in this way?
We rely on the use of personal data to carry out market research and internal research and development. It also helps us to improve our information technology systems (including security), our product range, services and stores. This allows us to serve you better as a customer.
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2. Detect and prevent fraud or other crime.
Why do we process your personal data in this way?
It's important for us to monitor how our services are used to detect and prevent fraud, other crimes , and the misuse of services. This helps us to make sure that you can safely use our services.
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Why we're using this data (legal basis)
• Legitimate interests
To personalise your ClearanceProducts.com experience
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1. Manage and improve our websites and mobile app.
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Why do we process your personal data in this way?
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We use cookies and similar technologies on our websites and mobile app to improve your experience.
Some cookies are necessary , so you shouldn't disable these if you want to be able to use all the features of our websites and mobile app. You can disable other cookies , but this may affect your experience. For more information about cookies and how you can disable them, see our cookie consent management tool and the cookies and similar technologies section below.
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2. Use your online browsing behaviour, as well as you’re in-store and online purchases (including Clubcard transactions) and information we receive from third-party specialist companies, to help us better understand you as a customer and provide you with personalised offers and services.
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Why do we process your personal data in this way?
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We use basic data about your general shopping habits (and those of similar households) to group customers into different segments, such as “ClearanceProducts.com Families”. This allows us to personalise our offers and services for you (including in our marketing communications).
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3. Provide you with relevant marketing communications, relating to our products and services, and those of our suppliers, retail partners, selected brands , and the ClearanceProducts.com Group.
If we or our retail partners or selected brands run online advertising, this may be displayed on websites across the ClearanceProducts.com Group, non-ClearanceProducts.com websites, and other media platforms (including Sky AdSmart and platforms such as Meta, Snapchat, and TikTok).
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We may also measure the effectiveness of this advertising. To do this, we may use certain basic data about your in-store and online purchases (for example, if you bought a particular product that was featured in an advert). However, we limit this to what is necessary, and it is always obscured or anonymised to protect your identity. When we share your data in this way, it won’t be used by those platforms for their own purposes and will be deleted shortly after.
Why do we process your personal data in this way?
We want to make sure that we provide you with marketing communications, including online advertising, that are relevant to your interests. To achieve this, we measure your responses to marketing communications relating to products and services that we, our retail partners, and selected brands offer. This means that when you’re offered products and services, they best meet your needs as a customer.
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Why we're using this data (legal basis)
• Legitimate interests
• Consent (where we need this from you)
To contact and interact with you
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1. Contact you about our services, for example, by phone, email , or post, or by responding to social media posts that you’ve directed at us.
Why do we process your personal data in this way?
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We want to serve you better as a customer, so we use personal data to provide you with clear information or help in response to your communications.
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2. Manage promotions and competitions you take part in.
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Why do we process your personal data in this way?
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We need to process your personal data so that we can manage the promotions and competitions you choose to enter.
3. Invite you to take part in and manage customer surveys, reviews, and other market research activities carried out by the ClearanceProducts.com Group and by other organisations on our behalf.
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Why do we process your personal data in this way?
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We carry out market research to improve our services. However, if we contact you about this, you don't have to take part in the activities. If you tell us that you don't want us to contact you for market research, we'll respect your choice. This won't affect your ability to use our services or your Clubcard. If this research is through our ClearanceProducts.com Home Panel service, we'll give you additional information about how we use your data when you sign up for this service.
Why we're using this data (legal basis)
• Legitimate interests
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To resolve legal claims or disputes
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Why do we process your personal data in this way?
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This might be needed if you have an accident or there's an incident at our stores, for example. This could include medical reports.
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Why we're using this data (legal basis)
• Bringing or defending legal claims
Why do we process your personal data in this way?
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In order to protect our business, the local community, customers, and colleagues.
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Why are we using this data (legal basis)
• Legitimate interests
• Exercising our legal rights
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Why are you allowed to use my data in this way?
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Whenever an organisation uses data, it must have a reason to use it. The law gives certain reasons for the use of data, and ClearenceProducts.com will always use data according to one of those reasons. In the section 'Why do you need to know this about me?' , we've stated the different reasons that we might hold data.
In this section, we explain why we think those reasons are suitable and what this means for you.
Therefore, in many situations, ClearenceProducts.com relies upon two other legal reasons. The first relates to needing data to fulfil a 'contract' with you. At the point of you buying goods and services from ClearenceProducts.com, a contract is created, and any data we collect to allow us to deliver or provide those services or goods can be used and kept to make sure we fulfil our contract. The second is a concept called 'legitimate interests'. This is when there are legitimate and reasonable reasons ClearenceProducts.com might collect and use data. For example, collecting information through your Clubcard is beneficial to both ClearenceProducts.com and you because we can understand what products you're interested in and make sure the products we offer match that needs.
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Our use of your personal data , when based on 'legitimate interests' is to:
• meet our customers' needs, including delivering our products and services
• promote and market our products and services, and those of our retail partners, selected brands, media partners, and service providers
• understand our customers, including their patterns and behaviours, as well as their likes and dislikes
• protect and support our business, colleagues, customers, and shareholders
• prevent and detect anti-social behaviour, fraud, and other crime
• test and develop new products and services as well as improve existing ones.
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We've assessed these fundamental reasons against the fundamental rights and freedoms provided to you under the law and balanced them against the benefit both you and ClearenceProducts.com might receive from this data being used.
Data collected from third parties
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We may also use personal data from other sources, such as specialist companies (Sagacity), media partners, retail partners, and public registers (such as the electoral register).
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When we work with Sagacity to provide us with personal data about you, they'll have told you about this data sharing at the time it was collected. Personal data we receive from Sagacity includes estimated age and affluence (within ranges), presence of children (plus estimated age range), and address information (e.g., “gone away” flags or redirection information). We use this and our own data to better understand our customers.
We also use this personal data to make sure we have up-to-date details about you. We don't give personal data we’ve collected or created from you back to these companies.
How does ClearenceProducts.com look after my data?
We know how important it is to protect and manage your personal data.
This section sets out some of the measures we have in place.
• We make sure staff are trained and rules are in place to make sure that data is used properly.
• We have physical protections and digital/electronic systems in place to keep what we hold secure.
• When data is moved or transferred, we make sure it's encrypted (scrambled).
• We use computer safeguards such as firewalls and data encryption to keep this data safe when it's not being moved.
• We only allow access to colleagues and trusted partners.
• We regularly watch our systems for possible weaknesses and attacks, and we carry out tests (penetration testing) to see what can be improved.
• We'll ask for proof of identity before we share your personal data with you.
• We'll reveal only the last four digits of your payment card number when confirming an order.
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Your personal data may be transferred outside the UK. It may also be processed by companies outside the UK who work for us (or for one of our service providers). When we do this, your personal data will be subject to appropriate protections. If we do transfer personal data to outside of the UK, it'll be protected in the same way as if it were being used in the UK. To do this, we use one of the following safeguards:
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• We transfer to a non-UK country whose privacy laws ensure an appropriate level of protection for personal data.
• We put in place a contract with a third party that means they must protect personal data to the same standards as the UK.
• We transfer personal data to organisations that are part of specific agreements on cross-border data transfers with the UK.
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Do you keep my data forever?
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We won't keep your personal data longer than we need to. In most circumstances, this means we won't keep your personal data for more than 7 years after the end of your relationship with us. For certain data sets, we have the following specific retention periods:
• Information about purchases and the payment information relating to those purchases might be kept for up to 7 years after the transaction to allow us to investigate fraud and handle legal claims.
• Customer complaints and feedback will be deleted 4 years after the date of the last communication.
• Information you submit when participating in research panels/market surveys will be deleted 3 years after its creation.
• Health and safety records (for example, incident reports) will be deleted 7 years after their creation.
• Where your personal data is needed because of a serious dispute (such as litigation) or investigation, your personal data will be deleted 7 years after the matter is closed.​
We use several measures to only share masked (or pseudonymised) personal data as necessary for online advertising, which apply to our selected brands too. Our measures include:
• matching our customers with the customers of selected brands where possible in a way so that neither ClearenceProducts.com nor the advertiser receives or sees the other’s customers’ data
• obscuring information that can directly identify you, like your name, and replacing that with a code, and
• providing only aggregate information to advertisers to help them understand how well a particular advertising campaign performed.
You can choose to opt out of adverts for other brands at any time through your marketing preferences pages in “My account” – just adjust your settings for “selected brands”.
Service providers
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These are organisations that help us to deliver and improve the services we offer to you. For example:
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• technology and data services (such as storing, combining , and analysing data, and processing payments)
• fulfilment of orders
• legal or other professional services.
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We only share personal data that enables our service providers to provide their services, and they only use it for the purposes agreed with us. We may also combine service providers' data with data held by ClearanceProducts.com to understand your purchases and interactions with us better.
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The data we share for these purposes is always obscured to protect your identity and is promptly deleted.
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You can stop our use of your data in this way by opting out of all marketing from ClearenceProducts.com via your ClearenceProducts.com account or unsubscribing from our marketing emails. You can also opt out of being included in a platform's lookalike audiences directly via them.
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Cookies
We and our partners use cookies and similar technologies, such as tags and pixels ('cookies'), to personalise and improve your customer experience as you use our websites and mobile app, and to provide you with relevant online advertising. This section provides more information about cookies, including how we use them and how you can make choices about our use of cookies.
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How we use cookies
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Cookies are small text files containing a unique identifier, which are stored on your computer or mobile device so that your device can be recognised when you're using a particular website or mobile app. Some cookies may be used only for the duration of your visit, and others may be used to measure how you interact with services and content over time.
Cookies help to provide important features and functionality on our websites and mobile app, and to improve your experience. Cookies can also be used to help us detect fraudulent activity or to prevent security breaches, so we may record information about your device within the cookie. The reasons we use cookies are as follows:
Improve the way our websites and mobile apps work
Cookies allow us to improve the way our websites and mobile apps work, so that we can personalise your experience and allow you to use many of their useful features. For example, we use cookies so we can remember your preferences and the contents of your shopping basket when you return to our websites and mobile app.
Improve the performance of our websites and mobile app
Cookies can help us to understand how our websites and mobile apps are being used. For example, by telling us if you get an error message as you browse. These cookies collect data that is mostly aggregated and anonymous.
Improve the performance of our websites and mobile app
We use cookies to help us deliver online advertising that we believe is most relevant to you on our websites and other organisations' websites, and using social media.
Cookies used for this purpose are often placed on our websites by companies providing specialist services to us. These cookies may collect information about your online behaviour, such as your IP address, the website you arrived from, and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our websites and on other organisations' websites. You may also see adverts for other organisations on our websites.
To help us deliver online advertising that's relevant to you, we may also combine data we collect through cookies placed on our website or on your device with other data that we’ve collected. For example, information about your use of Clubcard and in-store purchases.
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Measuring the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you've seen a specific advert, and how long it's been since you've seen it. This information allows us to measure the effectiveness of our online advertising campaigns (and those of our retail partners or selected brands) and control the number of times you're shown an advert.
We also use cookies to measure the effectiveness of marketing communications. For example, when you purchase a product from us online, we can see if you saw an advert for that product elsewhere.
Our key partners are listed below with information about the services they provide to us. This list is not exhaustive , but it does include partners with whom we have an established relationship and whose cookie technologies are most frequently deployed through our services. Further information is provided via our cookie consent management tool.
1. Measurement and personalisation of our services
To analyse how our services are used, including to test different content versions. This data may also be used to enable us to personalise our services and the marketing of our services. Examples of the cookies we use include:
• Adobe
• Leanplum
2. Online advertising (including on behalf of our retail partners)
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To personalise adverts for ClearenceProducts.com, our retail partners and selected brands which are shown to you via our website and on other websites based on your interactions with ClearenceProducts.com (as described elsewhere). We measure the effectiveness of adverts (as described elsewhere). Examples of the cookies we use include:
• Bing
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3. Social media
To market to you via media platforms and to enable social sharing and engagement on our websites. These companies may use your data for their own purposes, including to profile and target you with other advertising. Examples of the cookies we use include:
• X
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4. Commenting
To power commenting on our websites, such as ClearanceProducts.com of the cookies we use include:
• Disqus
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5. Security of our websites and apps
To enable us to ensure your use of our sites and apps keeps you and your data safe and secure. Examples of the cookies we use include:
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• Akamai
Your choices when it comes to cookies
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1. Web browser cookies
You can use your browser settings to accept or reject new cookies and to delete existing cookies. You can also set your browser to notify you each time new cookies are placed on your computer or other device. You can find more detailed information about how you can manage cookies through your browser's help function.
If you choose to disable some or all cookies, you may not be able to make full use of our websites. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
You can also manage advertising-related cookies used on our services by opting out through the service providers listed in the table above or by visiting the YourOnlineChoices website. Where we display personalised adverts on other organisations' websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the YourAdChoices website.
2. Mobile app
Cookies work differently on our mobile app, as they're coded into the app itself and will use a unique identifier created by your mobile device for use for advertising activities. You can turn off or reset this advertising identifier through your mobile device's privacy settings.
3. Managing your cookie preferences
We use cookies to improve your experience on our website. However, your consent is needed for certain cookies before they can be used. You can also choose which cookies you allow us to use, apart from essential cookies, which can’t be turned off.
Check out our cookie preferences page for more information, along with options on managing your preferences.
What rights do I have (including subject access)?
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Subject access
You have the right to see the personal data we hold about you. This is called a subject access request or SAR.
If you'd like a copy of the personal data we hold about you, please email us at subjectaccess.request@ClearenceProducts.com.com
Inaccurate data
If you believe we hold inaccurate or incomplete data, please let us know and we'll correct it.
Withdrawal of consent
Where you gave us information based upon your consent, if you withdraw that consent, we'll stop using that data.
Objection to our use of your data
We'll consider your objection to our use of your personal data. If, on balance, your rights outweigh our interests in using your personal data, then you can ask us to either restrict our use of it or delete it. In almost all cases relating to marketing, we'll stop using that data at your request.
Restriction on to use of your data
There are several situations when you can restrict our use of your personal data. This includes (but is not limited to):
• You've successfully made a general objection (as above).
• You're challenging the accuracy of the personal data we hold.
• We've used your personal data unlawfully, but you don't want us to delete it.
Deletion
There are several situations when you can have us delete your personal data. This includes (but is not limited to):
• We no longer need to keep your personal data.
• You've successfully made a general objection (as above).
• You've withdrawn your consent to us using your personal data (and we don't have any other grounds to use it).
• We've unlawfully processed your personal data.
Transfer/Portability
You can find out more information on your right of data portability here.
Complain to the data protection regulator (ICO)
We'd like the chance to resolve any complaints you have. However, you also have the right to complain to the UK data protection regulator (the 'ICO') about how we've used your personal data.
More information on your data protection rights
The ICO website also contains more details on the data protection rights mentioned above, or if you'd like to speak to us about these rights in more detail, see the 'how to contact us' section below.
How can I contact ClearenceProducts.com about my data?
If you have any questions or complaints about how ClearenceProducts.com uses your personal data, please contact us.
ClearenceProducts.com Customer Service Centre
61 Bridge Street
Kingston
Herefordshire, HR5 3DJ
Email:
This email address is only for data protection queries. We're unable to answer any other queries at this email address. If you'd like to get in touch for any other reason, please go to our contact us page.